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AC&M is currently conducting research into who the Charlotte-centered cafe chain’s current and upcoming Hispanic prospects are, what motivates them to buy at specified moments with the working day and how they use mobile technology for a multimedia campaign combining conventional and online media. Terms the AC&M and Bojangles’ collaboration weren't disclosed.
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Continue to, Cardenas notes that “Charlotte involves the eye to lots of men and women,” way too - Specially “if you consider the development marketplaces.”
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With the majority of its 650-plus restaurants mainly from the Southeast, Poppen claimed the chain chosen AC&M Team amongst a number of businesses after hearing concerning the firm from other significant advertisers from the region.
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For its Bojangles’ work, AC&M will use the broader marketing methods it has produced given that its beginnings you can try these out being a specialized business known as Just Hispanics.
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“We felt self-assured which they had been very best suited to assist Bojangles’ improve our reference to Hispanic shoppers,” Based on Poppen.
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